Strategic Marketing Decisions for Organic Agricultural Producers
| dc.creator | Phillips, Jon C. | |
| dc.creator | Peterson, H. Christopher | |
| dc.date | 2017-04-01T19:58:17Z | |
| dc.date.accessioned | 2026-07-09T02:52:28Z | |
| dc.description | A group of organic agricultural producers facing a strategic decision is featured. If they decide to form an organization to market their produce jointly, they will have to select a distribution channel. This case presents the demand conditions, requirements, advantages, and disadvantages of different distribution channels for organic vegetables, both on a general level and as they relate to this particular group. The following channels are addressed: roadside stands, farmers' markets, distributors, retailers, restaurants, institutions, and processors. Study questions for use in an academic course or workshop are included. | |
| dc.identifier | doi:10.22004/ag.econ.8170 | |
| dc.identifier | https://ageconsearch.umn.edu/record/8170/files/20061004_Formatted.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/8170 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/521879 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/8170 | |
| dc.title | Strategic Marketing Decisions for Organic Agricultural Producers | |
| dc.type | Text |