Tracking initiatives in Communication forDevelopment in the Near East
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Various training experiences and research on Communication for Development in the Near East region have revealed that there is a poor understanding of Communication for Development and what it should be used for. Such activities are often perceived simply as a tool used to facilitate information gathering or pure dissemination. Communication for Development is, however, a much wider concept that goes beyond information dissemination to play a crucial role in engaging all stakeholders, from policy to grassroots levels. Indeed, well-planned communication strategies and processes can set the stage for mutual dialogue among all players, which facilitates building partnerships and links that help to effectively address national priorities while responding to farmers’ needs and ensuring their participation at the same time. It is therefore critical for development institutions to start a reflection about advancing Communication for Development in the Near East region, t o share experiences, build common understanding and agree on a strategy and joint initiatives for the region. The main objective of this booklet is to provide an overview of current initiatives and projects focusing on Communication for Development applied to natural resources management and agriculture in the region, assess the main challenges, and identify links and opportunities to strengthen their collaboration and further advance Communication for Development in the region.