EXPLAINING DIFFERENCES IN PRICES RECEIVED BY FARMERS: TESTING THEORY BASED ON ACTUAL FARMER TRANSACTIONS

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There has been considerable normative research about how farmers should make marketing decisions, but little positive research on what farmers really do. Regressions of gender, total volume, timing, and frequency of sales on the average weighted price received are used to test hypotheses regarding gender differences, myopic loss aversion, economies of size, and market efficiency.

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