Food Scares and Demand Recovery Patterns: An Econometric Investigation
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This paper aims to propose a flexible stochastic approach to measure the time pattern of a food scare, which does not require the inclusion of additional explanatory variables such as a media coverage indices and easily accommodates the reoccurrence of the same or different scares. We show the results of an application to Italian demand for beef and chicken, which has been affected by the BSE and dioxin scares over the last decade.