Changes in norms about infant and young child feeding in rural Bangladesh during the Alive & Thrive Initiative

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Elsevier

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Objectives: Norms play an important role in shaping infant and young child feeding (IYCF) practices. IYCF interventions to improve child feeding practices among mothers may ultimately translate into norms in their communities. The Alive and Thrive (A&T) initiative, beginning in 2009, implemented social, and behavior change interventions to improve IYCF practices like breastfeeding and complementary feeding in rural Bangladesh. This study aimed to understand the normative patterns of IYCF practices and how they changed over time.

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breastfeeding, capacity development, child feeding, infant feeding, households

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