Taste and Visual Influences on Hispanic Consumers' Preferences and Willingness-to-Pay for Pasture-Fed Beef
| dc.creator | Luo, Jie | |
| dc.creator | Mainville, Denise Y. | |
| dc.creator | You, Wen | |
| dc.creator | Nayga, Rodolfo M., Jr. | |
| dc.date | 2017-04-01T18:59:40Z | |
| dc.date.accessioned | 2026-07-09T04:45:14Z | |
| dc.description | Experimental Economics methods are used to determine Hispanic consumers’ sensory acceptance of pasture-fed beef and evaluate visual and taste influences on their overall preferences and willingness-to-pay (WTP). Two hundred and thirty-one Hispanic consumers in four experimental sites in Virginia participated in a laboratory experimental procedure where they visually examined and tasted pasture-fed and conventionally produced grain-fed beef, and then participated in a non-hypothetical Multiple Price Lists (MPL) experiment to determine their WTP. Hispanic consumers perceived significant differences between pasture-fed and grain-fed beef’s appearance and taste. Visual and taste acceptances are closely correlated to and significantly influence overall preferences. More than fifty percent of Hispanic consumers prefer pasture-fed beef and the majority of them consistently are willing to pay a price premium. Approximately, half consumers who generally prefer pasture-fed beef consistently consider the appearance and taste of pasture-fed beef more favorable but another half of them indicated discrepant visual and taste acceptances. Nevertheless, this inconsistency doesn’t lead to a lower WTP for pasture-fed beef. | |
| dc.identifier | doi:10.22004/ag.econ.49457 | |
| dc.identifier | https://ageconsearch.umn.edu/record/49457/files/Luo_Mainville_You_Nayga_2009%20AAEA%20Selected%20Presentation.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/49457 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/554427 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/49457 | |
| dc.title | Taste and Visual Influences on Hispanic Consumers' Preferences and Willingness-to-Pay for Pasture-Fed Beef | |
| dc.type | Text |