The association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam

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dc.creatorNguyen, Tuan T.
dc.creatorAlayon, Silvia
dc.creatorJimerson, Ann
dc.creatorNaugle, Danielle
dc.creatorNguyen, Phuong Hong
dc.creatorHajeebhoy, Nemat
dc.creatorBaker, Jean
dc.creatorBaume, Carol
dc.creatorFrongillo, Edward A.
dc.date2017
dc.date2024-06-21T09:24:32Z
dc.date2024-06-21T09:24:32Z
dc.date.accessioned2026-06-27T15:22:06Z
dc.descriptionObjectives. To examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF).Methods. We performed face-to-face interviews with 11 722 mothers of infants younger than 6 months using 5 cross-sectional surveys 6 or more months apart between 2011 and 2014 in Vietnam. Sample sizes were 2065 to 2593, and approximately 50% of participants lived in areas with (Alive & Thrive [A&T]-intensive [I]) and approximately 50% without (A&T-nonintensive [NI]) facilities offering counseling services. We analyzed data at individual and commune levels separately for A&T-I and A&T-NI areas.Results. Exposure to television spots was associated with higher EBF in A&T-I (odds ratio [OR] = 3.33; 95% confidence interval [CI] = 2.70, 4.12) and A&T-NI (OR = 1.31; 95% CI = 1.03, 1.67) areas. In A&T-I areas, mothers who could recall at least 1 message were more likely to report EBF. In A&T-NI areas, only recall of at least 3 messages was associated with higher EBF. In communes, 1 message recalled (mean score range = 0.3–2.4) corresponded to 17 (P = .005) and 8 (P = .1) percentage points higher EBF prevalence in A&T-I and A&T-NI communes, respectively.Conclusions. Mass media should be part of comprehensive programs to promote EBF.
dc.identifierhttps://hdl.handle.net/10568/148381
dc.identifier.urihttp://hdl.handle.net/123456789/102320
dc.languageen
dc.publisherAmerican Public Health Association
dc.sourceNguyen, Tuan T.; Alayon, Silvia; Jimerson, Ann; Naugle, Danielle; Nguyen, Phuong H.; Hajeebhoy, Nemat; Baker, Jean; Baume, Carol; and Frongillo, Edward A. The Association of a Large-Scale Television Campaign With Exclusive Breastfeeding Prevalence in Vietnam. American Journal of Public Health 107 (2): 312-318. https://doi.org/10.2105/AJPH.2016.303561
dc.subjectnutrition
dc.subjectinfant feeding
dc.subjectchildren
dc.subjectinformation and communication technologies
dc.subjectbreastfeeding
dc.titleThe association of a large-scale television campaign with exclusive breastfeeding prevalence in Vietnam
dc.typeJournal Article

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Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI)