Marketing strategy for canned seafood products to be produced by the Integrated Fisheries Project, Cochin, India.  Phase II, Field document 13

Mizuishi, I.

Marketing strategy for canned seafood products to be produced by the Integrated Fisheries Project, Cochin, India. Phase II, Field document 13

Autores

Mizuishi, I.

Editor

FAO ;

Descripción

The main objective of the marketing strategy for canned seafood products to be produced by the Integrated Fisheries Project (IFP) of the Government of India is to popularize such products to a wider consume.r group in the Indian domestic market than is possible by the private sector at the present time, so that a large canning industry can be based on, and optimum use made of, the pelagic fish resources of India. A secondary aim is to provide samples for prospective exports but the limited produ ction capacity cannot expect to fill export orders.