THE EFFECT OF CONTINGENT VALUATION FORMAT ON PRODUCERS' ROTATIONAL GRAZING ADOPTION RESPONSES
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Contingent valuation survey was conducted to assess cattle producers' willingness to adopt rotational grazing. Both dichotomous and polychotomous formats were used. Analyses were conducted to assess the effect of the two formats on the adoption response. Limited evidence suggests that farmers answering under the dichotomous format would be less likely to adopt.