ADVERTISING TRADED GOODS

Vista sencilla de ítem
dc.creatorKinnucan, Henry W.
dc.date2017-04-01T13:44:35Z
dc.date.accessioned2026-07-09T03:33:32Z
dc.descriptionNerlove and Waugh's theory of cooperative (generic) advertising is extended to include tax shifting, cost sharing, and trade. Comparative-static analysis indicates that trade reduces the incentive to promote in the domestic market, and this is true whether the industry inquestion is a net exporter or a net importer. The theory is applied to California egg advertising to demonstrate utility and to highlight the importance of including trade relationships in advertising benefit-cost studies.
dc.identifierdoi:10.22004/ag.econ.20965
dc.identifierhttps://ageconsearch.umn.edu/record/20965/files/spkinn01.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/20965
dc.identifier.urihttp://hdl.handle.net/123456789/535117
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/20965
dc.titleADVERTISING TRADED GOODS
dc.typeText

Archivos

Colecciones

University of Minnesota