Measuring the Informational Value of Interpretive Shelf Nutrition Labels to Shoppers
| dc.creator | Zhen, Chen | |
| dc.creator | Zheng, Xiaoyong | |
| dc.date | 2017-04-01T19:19:52Z | |
| dc.date.accessioned | 2026-07-09T09:55:19Z | |
| dc.description | We use the voluntary adoption of the NuVal shelf nutrition labels by a grocery retailer to estimate the value of these labels to shoppers in the yogurt category. Using an incomplete quadratic almost ideal demand system to represent consumer demand, we found a statistically significant positive effect of these shelf labels on demand for yogurt with above-average NuVal scores. The coefficients on the NuVal treatment variable in the demand equations for yogurt with below-average NuVal scores and unlabeled yogurt are not statistically significant. The value of nutrition information brought by NuVal labels is estimated to be 3.1% of consumer expenditures on yogurt at the store that uses the labels. | |
| dc.identifier | doi:10.22004/ag.econ.212812 | |
| dc.identifier | https://ageconsearch.umn.edu/record/212812/files/Valcu.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/212812 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/613683 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/212812 | |
| dc.title | Measuring the Informational Value of Interpretive Shelf Nutrition Labels to Shoppers | |
| dc.type | Text |