Market valuation of health claims’ types and strength: the Italian yogurt market
| dc.creator | Bimbo, Francesco | |
| dc.creator | Bonanno, Alessandro | |
| dc.creator | Viscecchia, Rosaria | |
| dc.creator | Nardone, Gianluca | |
| dc.date | 2017-04-01T19:40:59Z | |
| dc.date.accessioned | 2026-07-09T08:19:39Z | |
| dc.description | While consumer’s demand for foods delivering health benefits, or functional foods, increases, Reg.No.1924/2006, imposes to food manufacturers in the European market stringent criteria for health claims approval. Facing this trade-off, manufacturers need to assess which claim is more likely to lead to market success. We investigate the market value of different health claims, and their efficacy in Italy, using a large database of yogurt sales and a hedonic price framework. Our results indicate large variation in the marginal price of a health claim depending upon the type of health benefits delivered and the claim’s strength. | |
| dc.identifier | doi:10.22004/ag.econ.182738 | |
| dc.identifier | https://ageconsearch.umn.edu/record/182738/files/Bimbo-Market_valuation_of_health_claims____types_and_strength-345_a.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/182738 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/597893 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/182738 | |
| dc.title | Market valuation of health claims’ types and strength: the Italian yogurt market | |
| dc.type | Text |