Marketing study on organic and other selected special quality products from Croatia

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dc.coverageCroatia
dc.creatorZanoli, R.;Jukic, N.
dc.date2023-04-27T11:45:18Z
dc.date2023-04-27T11:45:18Z
dc.date2005
dc.date2018-01-09T21:23:33.0000000Z
dc.date.accessioned2026-06-28T00:09:47Z
dc.descriptionThis document contains the results of a study conducted to collect information to be used in devising a marketing strategy for Croatian organic and Protected designation of origin (PDO), Protected geographic indication (PGI) and Traditional specialty guaranteed (TSG) products. In part one, the main performance indicators of Croatian agriculture are analysed with an emphasis on organic farming and an overview of legislation governing organic farming and PDO, PGI and TSG products. Part two reports the results of the fieldwork carried out by means of direct interviews to Croatian and foreign consumers, producers, distributors and policymakers to collect data to achieve a better understanding of the demand for and supply of organic food in the Country. Finally, the current situation and the strengths, weaknesses, opportunities and threats for the development of Croatian organic production are described. Some indications for the marketing strategy for organic and PDO, PGI, and TSG products are also proposed.
dc.format102 p.
dc.formatapplication/pdf
dc.identifierhttp://www.fao.org/documents/card/en/c/1fde5680-d1b4-4a7a-bad4-6fd8446bf55b
dc.identifierhttps://fao-prod.atmire.com/handle/20.500.14283/AT717E
dc.identifierhttp://www.fao.org/3/a-at717e.pdf
dc.identifier.urihttp://hdl.handle.net/123456789/301572
dc.languageEnglish
dc.rightsFAO
dc.titleMarketing study on organic and other selected special quality products from Croatia
dc.titleMarketing study on organic and other selected special quality products from Croatia
dc.typeDocument

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