Ordered Probit Analysis of Farm-Inn Operations in Japan
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The purpose of this study is to provide a statistical framework for analyzing the operation of farm-based accommodations (farm-inn). A primary data sample of 386 farm-inn operators located all over Japan was analyzed by an ordered probit model. A variety of sample characteristics, such as the number of years in operation, the number of guestrooms, and the type of accommodation, affected their evaluation of farm-based visitor activities and/or the future prospects of each respondent's own farm-inn business. Operators' attitudes toward better management such as a positive attitude toward host-guest interactions and a greater number of repeat visitors also affected their responses. These results contribute to not only the exploration of a useful tool for tourism research based on a questionnaire survey but also the debate among policy makers' decisions about incorporating the promotion of farm tourism into agro-environmental policy.