In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study
| dc.creator | Nalley, Lawton Lanier | |
| dc.creator | Hudson, Darren | |
| dc.creator | Rogers, Robert W. | |
| dc.creator | Martin, James M. | |
| dc.creator | Herring, Joshua L. | |
| dc.date | 2017-04-01T19:30:10Z | |
| dc.date.accessioned | 2026-07-09T05:07:53Z | |
| dc.description | A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research. | |
| dc.identifier | doi:10.22004/ag.econ.59587 | |
| dc.identifier | https://ageconsearch.umn.edu/record/59587/files/F04-06.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/59587 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/559412 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/59587 | |
| dc.title | In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study | |
| dc.type | Text |