CORPORATE SOCIAL RESPONSIBILITY IN THE AGRIBUSINESS: A RESEARCH FRAMEWORK
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In this paper we analyze the relevance of a corporate social responsibility (CSR) strategy for
enterprises in the agribusiness. Based on an overview about existing approaches to cope with
conflicts in the agribusiness, we define CSR and introduce a conceptual framework that
provides insights into the determinants of CSR and its effects. These are in particular, the
legitimacy and reputation, and finally, the performance of enterprises in the agribusiness.
Being mutually confronted with multiple stakeholder goals and relationships, it could be
notably promising for enterprises in the agribusiness to pursue a CSR strategy.