Behavioral insights for COVID-19 vaccine uptake in the Caribbean

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dc.creatorMargolies, Amy
dc.creatorMoscoe, Ellen
dc.creatorPinzón, Daniel
dc.creatorMussini, Micaela
dc.creatorKim, Phillis
dc.creatorDi Giorgio, Laura
dc.date2023-10-18T18:36:13Z
dc.date2023-10-18T18:36:13Z
dc.date2023-10-18
dc.date.accessioned2026-07-01T00:35:19Z
dc.descriptionIn the wake of the pandemic, the greatest obstacle to COVID-19 vaccination in the Caribbean is vaccine acceptance and uptake rather than supply. Social media surveys were conducted in three Caribbean countries to better understand the socio-behavioral drivers of vaccine acceptance and uptake to address ongoing vaccination challenges to prevent morbidity and mortality. Behavioral science made critical contributions to global COVID-19 vaccination campaigns. We wanted to understand vaccine intentions, behavioral biases and barriers limiting vaccine uptake to better target vaccination efforts and inform health communication campaigns. Surveys were administered via Facebook messenger chatbot, with data drawn from a non-probability sample of both vaccinated and unvaccinated respondents. Surveys were conducted in April-May 2022, with respondents from Belize (n=2,657), Jamaica (n=4,096), and Haiti (n=10,419). We focused on the ‘movable middle’, i.e., people who are still undecided about whether they wanted the COVID-19 vaccine. Further, surveys tested the impact of different behaviorally informed messages on vaccine intention. Each country presented unique vaccination uptake challenges which required specific interventions or outreach strategies to change vaccination attitudes and behaviors. The responses of the movable middle provide insights into how this group could be targeted for improving uptake. Knowledge of this group can aid in targeting messaging, selection of trusted messengers and channels.
dc.formatapplication/pdf
dc.formattext/plain
dc.identifierhttp://documents.worldbank.org/curated/en/099822309252360696/IDU00dbb253b0cc15045e20a7e40e0fac63bf407
dc.identifierhttps://openknowledge.worldbank.org/handle/10986/40489
dc.identifier10.1596/40489
dc.identifier.urihttp://hdl.handle.net/123456789/406760
dc.languageEnglish
dc.languageen
dc.publisherWorld Bank, Washington, DC
dc.rightsCC BY-NC 3.0 IGO
dc.rightshttps://creativecommons.org/licenses/by-nc/3.0/igo
dc.rightsWorld Bank
dc.subjectPUBLIC HEALTH PROMOTION
dc.subjectCOVID-19 VACCINATION
dc.subjectVACCINE ACCEPTANCE
dc.subjectHEALTH COMMUNICATION
dc.subjectPUBLIC HEALTH PROMOTION
dc.subjectCOMMUNICABLE DISEASE PREVENTION
dc.titleBehavioral insights for COVID-19 vaccine uptake in the Caribbean
dc.titlerapid surveys from Belize, Haiti, and Jamaica
dc.typeReport

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