MARKETING AND LOGISTICS ASSITANCE NEEDS OF FOOD PROCESSORS
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The focus of this paper is a study that examines the marketing and logistics assistance needs of Tennessee food processors. Data for the study was drawn from a 1999 survey of Tennessee food processors. The study examines the overall importance of various types of marketing and logistics assistance and the variance of needs across firm size, product type, scope of anticipated market growth, and business experience. The findings from this study are useful for the targeting of assistance services to food processors.