ESTIMATING MARKET POWER AND PRICING CONDUCT FOR PRIVATE-LABEL AND NATIONAL BRANDS IN A PRODUCT-DIFFERENTIATED OLIGOPOLY: THE CASE OF A FROZEN VEGETABLE MARKET
| dc.creator | Vickner, Steven S. | |
| dc.creator | Davies, Stephen P. | |
| dc.creator | Fulton, Joan R. | |
| dc.creator | Vantreese, Valerie L. | |
| dc.date | 2017-04-01T19:48:03Z | |
| dc.date.accessioned | 2026-07-09T03:59:37Z | |
| dc.description | This paper develops two brand-level demand models, where prices are treated as endogenous, to estimate unilateral market power in a representative product-differentiated oligopolistic food market. The results are estimated using point-of-purchase scanner data and are used to quantify the impact of a private-label brand on the economic performance of national brands. Specifically, our study calculates demand parameter estimates and returns to retailer vertical coordination for the frozen vegetable market - the third largest private-label food and beverage category in the United States, after ice cream and carbonated beverages. Consistent with broader industry trends, empirical evidence suggests that the private-label brand maintained a slight competitive advantage over Birds Eye and Green Giant. | |
| dc.identifier | doi:10.22004/ag.econ.27755 | |
| dc.identifier | https://ageconsearch.umn.edu/record/27755/files/31020026.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/27755 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/543169 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/27755 | |
| dc.title | ESTIMATING MARKET POWER AND PRICING CONDUCT FOR PRIVATE-LABEL AND NATIONAL BRANDS IN A PRODUCT-DIFFERENTIATED OLIGOPOLY: THE CASE OF A FROZEN VEGETABLE MARKET | |
| dc.type | Text |