Funding And Evaluation of Selected Global Informational And Promotional Food Campaigns In 2005-2012
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The aim of the article was the analysis and evaluation of selected global food promotion campaign
funded by the European Union. The article contains analysis of the expenditure on individual campaigns,
marketing tools used and the effectiveness of the executed information activities. The text also characterized
the selected campaigns and its goals. The article examined the effectiveness of each campaign based
on conducted market research. As a result of the campaign there was an increase of Poles knowledge about
food and its certification system. As well as increase in consumption of dairy products, juices, honey, fruits
and vegetables average from 10% to 20%. Also sales of polish food products increased on European markets.