Tanzania : A Handwashing Behavior Change Journey
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Washington, DC
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In Tanzania, nearly 30,000 people die
annually due to diarrheal diseases and an estimated 12.6
percent of children suffer from diarrheal diseases. There is
a widespread and deep-rooted belief that diarrhea is part of
growing up and cannot be prevented. Working with the
government and with non-governmental organizations, the
Water and Sanitation Program (WSP) sought to increase rates
of handwashing with soap among women and children,
especially at critical junctures. This learning note
documents the development of the project, with a focus on
how it was designed, implemented, and monitored. Challenges
and lessons learned are highlighted to assist program
managers in designing and managing evidence-based
handwashing with soap and other hygiene promotion programs.
Palabras clave
ADVERTISING, BACKBONE, BEHAVIOR CHANGE, CAREGIVERS, COMMUNICATION CAMPAIGN, CONDOMS, DIARRHEA, DIARRHEAL DISEASES, FACT SHEET, GENERAL POPULATION, HANDWASHING, HEALTH CENTERS, HYGIENE, HYGIENE INTERVENTIONS, HYGIENE ISSUES, HYGIENE PROMOTION, HYGIENE PROMOTION PROGRAMS, ID, IMAGE, IMPLEMENTING AGENCIES, IMPLEMENTING AGENCY, INFORMATION GAPS, INSTITUTION, INTERPERSONAL COMMUNICATION, LEARNING, LITERACY, LOCAL AUTHORITIES, LOCAL GOVERNMENTS, MALARIA, MARKETING, MASS MEDIA, MORTALITY, MOTHER, NATIONAL GOVERNMENT, NATIONAL GOVERNMENTS, NUMBER OF PEOPLE, PHONE, POSTERS, PRIMARY SCHOOL, PRIMARY SCHOOL-AGE CHILDREN, PRIVATE PARTNERSHIP, PRIVATE SECTOR, PROGRESS, RADIO, RADIO COMMUNICATION, REPRODUCTIVE AGE, REPRODUCTIVE HEALTH, RESPECT, RESULTS, RURAL AREAS, RURAL WOMEN, SANITATION, SANITATION SERVICES, SCHOOL-AGE CHILDREN, SOAP, SOCIAL NORMS, SOCIAL SUPPORT, SUPERVISION, SUSTAINABLE ACCESS, TARGETS, TECHNICAL ASSISTANCE, TECHNICAL SUPPORT, TELEVISION, TRANSPORTATION, USES, USING SOAP, WASH HANDS WITH SOAP, WASHING HANDS, WOMAN