From fleece to screens: Revolutionizing sheep and goat marketing in the digital age
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CGIAR System Organization
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Recognizing the transformative potential of digital marketing, a partnership was formed between the CGIAR Initiative on Sustainable Animal Productivity or SAPLING, the Accelerating the Impact of CGIAR Climate Research for Africa (AICCRA) project and YAZERBER, a private sector entity dedicated to the production, branding, marketing, and distribution of livestock farm products and services. YAZERBER played a crucial role in developing digital marketing.
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sheep, goats, markets, small ruminants, digital agriculture