DEVELOPMENT MANAGEMENT OF WINE TOURISM IN SERBIA AS A BASIS FOR DEVELOPMENT OF LOCAL COMMUNITIES
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In the last fifteen years, world tourism, considering the interest of users,
included wine segment in the offer, which proved to be very successful. Wine
tourism is present in world’s most famous viticulture regions in Italy, France,
Germany, Austria... Wine tourism is very lucrative business in Europe. Most
countries in our region have managed to fully resolve, stimulate and organize the
so-called “wine tourism” by making “wine routes” in their own area like Wine
roads in Slovenia and Croatia, Germany and Austria etc. Wine route is a special
form of selling wine, catering, tourism and agricultural products of a vineyard area.
It consists of natural beauties, the specifics of the environment through which the
road leads, cultural and historical heritage, tradition and special quality of vineyard
area.
Republic of Serbia has many things to offer to foreign and domestic visitors,
but first of all certain standards has to be meet for this type of tourism as it is
practiced in wine developed countries of Europe. Opening of “wine routes” or
“wine roads” is an effective form of stimulation for wine producers.