Does Price Signal Quality? Strategic Implications of Price as a Signal of Quality for the Case of Genetically Modified Food
| dc.creator | Hwang, Yun Jae | |
| dc.creator | Roe, Brian E. | |
| dc.creator | Teisl, Mario F. | |
| dc.date | 2017-04-01T18:50:53Z | |
| dc.date.accessioned | 2026-07-09T02:52:33Z | |
| dc.description | We add to the limited empirical literature on consumers' use of price as a quality signal by testing if the traditional downward-sloping consumption-price relationship fails to hold for GM products using data collected from a nationally representative mail survey featuring several hypothetical product choice scenarios. Statistical evidence is mixed across the three products investigated but suggests that survey respondents use price as a signal of the quality of GM products. Implications for firm strategy are discussed. | |
| dc.identifier | doi:10.22004/ag.econ.8209 | |
| dc.identifier | https://ageconsearch.umn.edu/record/8209/files/20051053_Formatted.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/8209 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/521916 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/8209 | |
| dc.title | Does Price Signal Quality? Strategic Implications of Price as a Signal of Quality for the Case of Genetically Modified Food | |
| dc.type | Text |