DOES BRANDED FOOD PRODUCT ADVERTISING HELP OR HURT FARMERS?

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dc.creatorZhang, Mingxia
dc.creatorSexton, Richard J.
dc.creatorAlston, Julian M.
dc.date2017-04-01T19:53:57Z
dc.date.accessioned2026-07-09T03:36:10Z
dc.descriptionA two-stage model is developed to study food processing firms' brand advertising and its welfare effects on farmers in a duopsony/duoploy setting. In stage 1 firms compete to differentiate their products through brand advertising, and in stage 2 firms engage in quality competition. Farmers may benefit or lose form brand advertising under alternative market conditions.
dc.identifierdoi:10.22004/ag.econ.21582
dc.identifierhttps://ageconsearch.umn.edu/record/21582/files/sp99zh02.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/21582
dc.identifier.urihttp://hdl.handle.net/123456789/536238
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/21582
dc.titleDOES BRANDED FOOD PRODUCT ADVERTISING HELP OR HURT FARMERS?
dc.typeText

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