INVESTING IN FRUIT COOLERS AS A FORM OF ENTERPRISE DEVELOPMENTAL POLICY
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In contemporary business environment when Serbian joining to European
Union is expected, enterprises competitiveness significantly depends on
determination and application of appropriate developmental policy. To apply
developmental policy it is very important to provide appropriate financing sources.
Therefore, in this paper is analyzed situation that face most of Serbian fruit
producers. The producers (within their developmental policy) put on first place
construction of appropriate coolers. In such a way it is possible to facilitate
expansion to European market and to achieve higher fruit prices. Cooler
construction requires significant financial resources, thus in the paper have been
analyzed economic profitability and financial feasibility of such investment.
In that sense an example of container cooler for apple storage has been used
as a variant which is the most common in practice. It is determined that cooler
construction is economically profitable and financially feasible, while most of the
investment could be financed by commercial bank loans. Construction of such
coolers would significantly contribute to development of rural areas in Serbia.