Communication in Public Health Programs: The Leprosy Project in India
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World Bank, Washington, DC
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The use of communication by the leprosy
program in India offers valuable lessons for other programs,
both in terms of its successes as well as the challenges
ahead. The information, education and communication
component has made a significant contribution in reducing
the prevalence rate of leprosy cases. It has raised
awareness about the signs and symptoms of leprosy and the
importance of seeking early treatment, and reduced the
social stigma associated with the disease. In recent years,
the program emphasis has shifted to early voluntary
self-reporting. The Government of India has set itself the
goal of eliminating leprosy at the national level by
December 2005. In the last vital year, cost-effective
communication efforts have to be planned and sustained in
collaboration with key partners to improve service delivery
to hard-to-reach groups, motivate general health system
staff, and ensure district-level political support.
Palabras clave
ADULTS, ADVOCACY, BLINDNESS, BLISTER PACKS, CATARACT, CHILD DEVELOPMENT, CHILD HEALTH, CLINICS, COMMUNITY PARTICIPATION, DIAGNOSIS, DISABILITY, DISEASE, DISEASE CONTROL, ENDEMIC DISEASES, FAMILIES, FAMILY PLANNING, HEALTH CARE, HEALTH COMMUNICATIONS, HEALTH EDUCATION, HEALTH INFORMATION, HEALTH PROGRAMS, HUMAN DEVELOPMENT, IMMUNIZATION, INTERVENTION, LEPROSY, MARKETING, MASS MEDIA, MEDIA, MEDICINE, MOTIVATION, MULTIBACILLARY LEPROSY, NUTRITION, PARALYSIS, PARTNERSHIP, PATIENTS, POLIO, POSTERS, PREVALENCE, PREVALENCE OF LEPROSY CASES, PRIMARY HEALTH CARE, PUBLIC HEALTH, RADIO, REHABILITATION, SYMPTOMS, THERAPY, TOTAL POPULATION, TREATMENT, WORKERS