Splitting consumer's willingness to pay premium price for organic products over main purchase motivations
| dc.creator | Cicia, Gianni | |
| dc.creator | Del Giudice, Teresa | |
| dc.creator | Ramunno, Ilaria | |
| dc.creator | Tagliafierro, Carolina | |
| dc.date | 2017-04-01T18:46:34Z | |
| dc.date.accessioned | 2026-07-09T02:57:43Z | |
| dc.description | Recently, Italian agriculture has been widely characterised by the increasing number of farms and land converting to organic farming. In the slow process of shifting from a "niche" to a broader consumption in the organic products market deep differences between conventional and organic production, distribution and consumption became evident. In such a context, the consumer's behaviour about organic products analysis transpires to be complex as it involves either social - economic and psychographic characteristics. In order to address this issue a research has been carried out in two steps: in the first one, a qualitative analysis step, 45 consumer s of organic products were interviewed by phone using laddering techniques; then, in the second quantitative step, data from a 203 consumer s sample, representative of a region of South of Italy, was analysed by means of a multinomial logit. The research main innovative aspect resides in the two- step approach (qualitative - quantitative analysis), that enabled researchers to identify and quantify the environmental and hygienic component importance in consumer preferences on organic products. | |
| dc.identifier | doi:10.22004/ag.econ.10057 | |
| dc.identifier | https://ageconsearch.umn.edu/record/10057/files/sp06ci01.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/10057 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/523733 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/10057 | |
| dc.title | Splitting consumer's willingness to pay premium price for organic products over main purchase motivations | |
| dc.type | Text |