CATCHING-UP TRAJECTORIES IN THE WINE SECTOR: A COMPARATIVE STUDY OF CHILE, ITALY AND SOUTH AFRICA
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From a development perspective an investigation of the changes that have occurred in the wine
industry is of particular interest because it provides evidence on how emerging economies have
been able to acquire significant shares of the international market in a dynamic sector. Based on
novel empirical evidence as well as secondary sources, this paper shows that emerging countries
with diverse institutional models and innovation strategies, have been driving the process of
technological modernization and product standardization. Newcomers in the wine sector have
responded particularly effectively to changes in consumption habits, and in aligning emerging
scientific approaches with institutional building efforts and successful marketing strategies.