A new „agricultural electronic marketplace”, the way forward for the procurement of inputs
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The present study aims to formulate a concept for an electronic marketplace which offers efficient support primarily to small and medium-sized businesses operating as agricultural producers and service providers in order to facilitate their purchase and efficient use of production inputs, product development, the improvement of production, the establishment of business contacts and the sales of produced goods. The concept of the electronic agricultural purchasing marketplace embodies a novel approach to today’s agriculture based on modern technologies offering an opportunity to both agricultural producers and suppliers providing production input materials to maintain communication, perform administrative tasks and trade with each other electronically within a single system that has several unique functions.