AN EMPIRICAL APPLICATION OF LABORATORY EXPERIMENTAL AUCTIONS IN MARKETING RESEARCH

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dc.creatorMenkhaus, Dale J.
dc.creatorBorden, George W.
dc.creatorWhipple, Glen D.
dc.creatorHoffman, Elizabeth
dc.creatorField, Ray A.
dc.date2017-04-01T19:40:01Z
dc.date.accessioned2026-07-09T04:10:30Z
dc.descriptionA laboratory experimental auction was used to determine factors influencing the relative value consumers place on alternative retail beef packaging. Results indicate information is very important for the successful introduction and marketing of the vacuum skin package. Physical appearance of the beef plays a major role in purchasing decisions by consumers, with fat and shape significantly decreasing the value of beef in the vacuum skin package relative to beef in the overwrapped styrofoam tray package. Experimental economics procedures, when combined with traditional marketing research techniques, can provide useful information for marketing decisions and economic analyses.
dc.identifierdoi:10.22004/ag.econ.30741
dc.identifierhttps://ageconsearch.umn.edu/record/30741/files/17010044.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/30741
dc.identifier.urihttp://hdl.handle.net/123456789/545910
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/30741
dc.titleAN EMPIRICAL APPLICATION OF LABORATORY EXPERIMENTAL AUCTIONS IN MARKETING RESEARCH
dc.typeText

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