What Influences Consumer Choice of Fresh Produce Purchase Location?
| dc.creator | Bond, Jennifer Keeling | |
| dc.creator | Thilmany, Dawn D. | |
| dc.creator | Bond, Craig A. | |
| dc.date | 2017-04-01T13:47:39Z | |
| dc.date.accessioned | 2026-07-09T04:43:34Z | |
| dc.description | There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood about which market-specific, intrinsic, extrinsic, and demographic attributes influence the probability of preferring to purchase fresh produce through direct-market channels. A multinomial logit model is used to analyze a national dataset of fresh produce consumers with a focus on exploring differences among those that prefer to purchase direct always, occasionally (seasonally and as a secondary source), and never. Results suggest that to increase patronage and loyalty of current customers, producers may emphasize the availability of fresh, superior, vitamin-rich, and locally-grown produce at market locations through booth displays, ads in magazines, radio spots, and electronic newsletters. To attract new customers who do not currently admit a preference for purchasing direct, producers may find greater success by locating in convenient-to-reach venues, showcasing a variety of colorful offerings, and working to enhance the overall aesthetic appeal of market locations. | |
| dc.identifier | doi:10.22004/ag.econ.48755 | |
| dc.identifier | https://ageconsearch.umn.edu/record/48755/files/jaae162.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/48755 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/554052 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/48755 | |
| dc.title | What Influences Consumer Choice of Fresh Produce Purchase Location? | |
| dc.type | Text |