Infectious ideas: modelling the diffusion of ideas across social networks

dc.creatorHaggith, M.
dc.creatorPrabhu, Ravi
dc.creatorColfer, C.J.P.
dc.creatorRitchie, B.
dc.creatorThomson, A.
dc.creatorMudavanhu, H.
dc.date2003
dc.date2012-06-04T09:08:45Z
dc.date2012-06-04T09:08:45Z
dc.date.accessioned2026-06-27T14:11:03Z
dc.descriptionWill the practice of collecting wild honey wearing no clothes become a widespread practice in Zimbabwe? Or will beekeeping take over as the main way that people acquire honey? Both practices impact on forest resources; how can the foresters influence the uptake of these ideas?. This paper describes an exploratory modelling study investigating how social network patterns affect the way ideas spread around communities. It concludes that increasing the density of social networks increases the spread of successful ideas whilst speeding the loss of ideas with no competitive advantage. Some different kinds of competitive advantage are explored in the context of forest management and rural extension.
dc.identifierhttps://hdl.handle.net/10568/18737
dc.identifier.urihttp://hdl.handle.net/123456789/76412
dc.languageen
dc.sourceHaggith, M., Prabhu, R., Colfer, C.J.P., Ritchie, B., Thomson, A., Mudavanhu, H. 2003. Infectious ideas: modelling the diffusion of ideas across social networks . Small-scale Forest Economics, Management and Policy 2 (2 (special issue)) :225-239.
dc.subjectsocial interaction
dc.subjectnetworking
dc.subjectmodels
dc.subjectforest management
dc.subjectextension
dc.titleInfectious ideas: modelling the diffusion of ideas across social networks
dc.typeJournal Article

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