Arab Forum For Rural Advisory Services (AFRAS)
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The Arab Forum for Rural Advisory Services (AFRAS) strengthens inclusive, climate-smart advisory services across the Arab region. In Morocco, agriculture remains central for livelihoods and trade in a predominantly smallholder landscape. About two thirds of national land is agricultural, the sector contributed roughly a tenth of GDP in 2023, and nearly a third of employment, with women representing almost half of the agricultural workforce. Production spans modern private irrigated farms oriented to exports, large dam-irrigated perimeters for domestic markets, and extensive rainfed systems, especially in the northwest. Key outputs include cereals, vegetables that account for a large share of exports, olives that dominate fruit-tree area, dates, and a diversified livestock sector; domestic dairy supply covers most national needs. Policy is guided by the Green Generation Strategy 2020–2030, which builds on the Green Morocco Plan and prioritizes human capital and higher value-chain performance. The public advisory backbone is ONCA, operating a national network of regional and local centers while contracting licensed private advisors and partnering with research and producer bodies. Digital platforms such as ARDNA, virtual farmer field schools, and the ONCABOT assistant extend reach and support entrepreneurship programs for youth.