Marketing and processing of biofortified crops In Uganda: Lessons learnt
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International Food Policy Research Institute
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The USAID-funded MENU Activity implemented by HarvestPlus Uganda set out to increase the production, marketing, and consumption of biofortified crops in Uganda as part of a broader effort to improve the nutritional status of 420,000 Ugandans, particularly women of reproductive age and of children under five. The project objectives were developed around a hypothesis that widespread production and consumption of biofortified staple food crops would result in malnutrition reversal in the target population. To generate enough output for market off-take, any agricultural value chain development starts with the acquisition and utilization of planting materials or seeds. The MENU Activity, therefore, emphasized the multiplication of high-quality planting materials for OSP and seeds for iron-rich beans and the delivery system of these to producers.
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biofortification, seeds, marketing, markets, private sector, commercialization, food processing