Typical Products and Marketing Strategies for Sicilian Olive Oils
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
The research analyses the Sicilian Protected Designation of Origin (PDO) olive oils chain in the
contest of Sicilian rural development and as an instrument aimed to add value to agricultural
production.
Olive oil is a characteristic product of Southern Italian and Mediterranean agriculture and one of the
main agro-food production of some Southern Italian Regions; it plays a leading role in Sicilian
agricultural production and it can be considered the mort representative typical products of Sicilian
rural environment, rural culture and eno-gastronomic tradition. Origin labelled oils are a small but
important part of extra virgin olive oil chain process. Even if the present production areas of
Sicilian PDO olive oils cover a large part of the region and almost the whole region constitutes a
wide quality oil production area, the sold amounts of these products result still lower than the
potential.
To propose a strategy aimed to improve Sicilian typical oil market, we analysed demand and supply,
opportunities and threats. Improving proposals are classified according to supply chain subjects and
marketing mix steps.