MARKETING RESEARCH ABOUT PERCEPTIONS OF PRODUCERS OF ROMANIAN TRADITIONAL PRODUCTS
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The purpose of this study is to describe the businesses of Romanian producers of agrofood
traditional products traded to the Romanian Farmer’s Fair. The need of pursuing
these issues is emerged from the changes happened on the market of agro-food products
in those regarding the transitions to a healthier consumption, to ecological and/or
traditional products, in the case of some consumers. Because of these, some producers
identified opportunities of developing businesses with traditional Romanian products.
In describing producers’ businesses, a qualitative marketing research is undertaken to the
Romanian Farmer’s Fair, trying to identify future trends of the market of agro-food products.