The promotion of food exports in Serbia
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This report aims to present the experience of food export promotion (EP) in Serbia with the objective of disseminating good practices for the development of a food export promotion strategy in the Republic of Moldova. Serbia is a good source to research EP, since the country has made many investments in institutional development, budgeting and programming and applied many different measures to support EP. There are many successful stories but also many mistakes that Serbia has made in the last t en years of its EP programme for agricultural products. Several institutions were involved in EP in Serbia and this report will discuss their role, achievements and the problems they encountered. Specific focus is given to the measures implemented in the last ten years, providing an overview and an assessment of the measures taken. Finally, conclusions and recommendations are provided based on interviews with main stakeholders in EP and an analysis performed by the author.