STORE IMAGE - A MANAGEMENT TOOL
No hay miniatura disponible
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
This article discusses the various factors that contribute to the food store "image" as held by the shoppers in the community. The author examines techniques for discovering the store "image," and suggests techniques that may be employed to strengthen the positive values contributing to that "image."