Motor Carriers’ and Shippers’ Perceptions of the Carrier Choice Decision
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This study investigates the perceived importance of 36 carrier selection variables to both motor
carriers and shippers. The ranking discrepancies identified indicate that shippers and carriers do not
classify certain motor carrier selection variables similarly. Fortunately, motor carrier perceptions have
improved since the Abshire and Premeaux (1991) study. To enhance shipper satisfaction, carriers must
emphasize the more important selection variables. Specifically, carriers need to focus on offering more
flexible rates, respond effectively to emergency or unexpected situations, and provide information and
services through a comprehensive, Web-enhanced, electronic-data-interchange.