Efficiency benefits of choice model experimental design updating: a case study
No hay miniatura disponible
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
Efficient experimental designs offer the potential to reduce confidence intervals for parameters of
interest in choice models, or to reduce required sample sizes. C-efficiency recognises the salience of
willingness to pay estimates rather than utility function parameters. This study reports on a choice
model application that incorporated updated statistical designs based on initial responses in order to
maximise C-efficiency. The revised design delivered significant improvements.