Visualization for travel demand model output

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As public agencies strive to create more accurate travel demand and land-use models, they must also find ways to visualize the model output. The visualization of results is essential in model development to assess how the model is performing. Once a model is out of the development process and into applications, visualizations serve a different purpose. They must communicate the story that the model is telling, deftly showing how the model answers complex policy questions. The range of visualizations required to show these answers includes plots, tables, and maps. This paper will outline a visualization plan developed for the Oregon Department of Transportation Statewide Integrated Model (SWIM).

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