A PROFILE OF THE GENERATION X WINE CONSUMER IN CALIFORNIA

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dc.creatorWolf, Marianne McGarry
dc.creatorMcVey, Colin M.
dc.date2017-04-01T20:06:20Z
dc.date.accessioned2026-07-09T03:55:02Z
dc.descriptionThis research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the two groups. Generation X consumers are more concerned with the quality and image attributes of wine.
dc.identifierdoi:10.22004/ag.econ.26502
dc.identifierhttps://ageconsearch.umn.edu/record/26502/files/32010168.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/26502
dc.identifier.urihttp://hdl.handle.net/123456789/541916
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/26502
dc.titleA PROFILE OF THE GENERATION X WINE CONSUMER IN CALIFORNIA
dc.typeText

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