Modeling Coupon Values for Ready-To-Eat Breakfast Cereals

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dc.creatorPrice, Gregory K.
dc.creatorConnor, John M.
dc.date2017-04-01T16:49:40Z
dc.date.accessioned2026-07-09T07:03:40Z
dc.descriptionA theoretical framework is developed to highlight the significant determinants of coupon values. A fixed effects panel data model is fitted with data from the breakfast cereal industry. The explanatory variables include own retail price, brand loyalty, brand market share, rival coupon redemptions, and firm and product type indicators. Keywords: coupons, ready-to-eat breakfast cereals, panel data model
dc.identifierdoi:10.22004/ag.econ.148374
dc.identifierhttps://ageconsearch.umn.edu/record/148374/files/rr54.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/148374
dc.identifier.urihttp://hdl.handle.net/123456789/584022
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/148374
dc.titleModeling Coupon Values for Ready-To-Eat Breakfast Cereals
dc.typeText

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University of Minnesota