Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations

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dc.creatorSpiller, Achim
dc.creatorZuhlsdorf, Anke
dc.creatorMellin, Matthias
dc.date2017-04-01T13:50:50Z
dc.date.accessioned2026-07-09T02:48:20Z
dc.descriptionThe importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional on-farm stores in Germany. The results emphasise the role of store atmosphere and customer service as the main influencing factors on customer satisfaction.
dc.identifierdoi:10.22004/ag.econ.6607
dc.identifierhttps://ageconsearch.umn.edu/record/6607/files/sp08sp01.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/6607
dc.identifier.urihttp://hdl.handle.net/123456789/520350
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/6607
dc.titleFarmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations
dc.typeText

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