CONTINUIDAD DE EMPRESAS FAMILIARES RURALES Y URBANAS DEL MUNICIPIO EXHENEQUENERO DE DZIDZANTÚN EN EL ESTADO DE YUCATÁN
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Nowadays, more than the 90% of the companies in Mexico (IPADE 2000) are companies that
belong to families; therefore, they play a dominant role in the economy. The goal of this
investigation is to indicate which factors affect, in a differential way, the rural and urban family
business at Dzidzantun municipality in Yucatan State. The study of four family's companies of
the municipality of Dzidzantun will help to explain which factors affect the continuity in this
type of companies. Among outstanding factors in the research appears the family cohesion,
good communication among the family members and the lack of training. The results could let
the entrepreneurs develop a new perspective about continuity in their business: a valuable
family patrimony.