The Decision to Direct Market: An Analysis of Small Fruit and Specialty-Product Markets in Virginia
| dc.creator | Monson, Joseph | |
| dc.creator | Mainville, Denise Y. | |
| dc.creator | Kuminoff, Nicolai V. | |
| dc.date | 2017-04-01T14:15:06Z | |
| dc.date.accessioned | 2026-07-09T04:59:57Z | |
| dc.description | Farmers are increasingly interested in high-value alternatives to commodity production. Direct marketing is a potentially attractive marketing alternative, having been shown to offer increased net incomes to farmers. Nevertheless, there is a dearth of literature on the determinants of the decision to direct market. This paper uses an ordered logit regression to analyze how farm size, the importance of high-value crops, organic production, experience, and demographic factors affect a producer’s reliance on direct markets. The results show that farm size, high-value crop production, non-certified organic production methods, and household size are determinants of the share of total farm output sold through direct marketing outlets. | |
| dc.identifier | doi:10.22004/ag.econ.55971 | |
| dc.identifier | https://ageconsearch.umn.edu/record/55971/files/Monson.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/55971 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/557653 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/55971 | |
| dc.title | The Decision to Direct Market: An Analysis of Small Fruit and Specialty-Product Markets in Virginia | |
| dc.type | Text |