Health Media Coverage and Consumer Choice: A Panel Data Econometric Analysis of the Domestic Cracker Market

dc.creatorJohnson, Rutherford
dc.creatorVickner, Steven S.
dc.creatorPagoulatos, Angelos
dc.creatorDebertin, David L.
dc.date2017-04-01T13:45:18Z
dc.date.accessioned2026-07-09T03:34:13Z
dc.descriptionAmericans are becoming more health conscious and more obese. The food industry attempts to capitalize on both of these current trends. In advance of government mandate, the dominant leader in the cracker industry introduced a trans fatty acid label to its products. The impact on demand of the voluntary introduction of this label varies across metropolitan area and depends on health-related media coverage, both local and national, and health attitudes of these metropolitan areas.
dc.identifierdoi:10.22004/ag.econ.21110
dc.identifierhttps://ageconsearch.umn.edu/record/21110/files/sp06jo02.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/21110
dc.identifier.urihttp://hdl.handle.net/123456789/535396
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/21110
dc.titleHealth Media Coverage and Consumer Choice: A Panel Data Econometric Analysis of the Domestic Cracker Market
dc.typeText

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