Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey

dc.creatorNocella, Giuseppe
dc.creatorHubbard, Lionel J.
dc.creatorScarpa, Riccardo
dc.date2017-04-01T13:45:17Z
dc.date.accessioned2026-07-09T05:24:57Z
dc.descriptionHigher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.
dc.identifierOther:doi:10.1093/aepp/ppp009
dc.identifierdoi:10.22004/ag.econ.96832
dc.identifierhttps://ageconsearch.umn.edu/record/96832/files/2010_8_farm%20animal%20welfare_consumer%20wtp%20and%20trust.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/96832
dc.identifier.urihttp://hdl.handle.net/123456789/563358
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/96832
dc.titleFarm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey
dc.typeText

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