FACTORS INFLUENCING EARLY ADOPTION OF NEW FOOD PRODUCTS IN LOUISIANA AND SOUTHEAST TEXAS
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The study uses the chi-square contingency test for independence and an ordered probit model to examine the relationships between early adoption of new food products and primary grocery shoppers' geographic, demographic, and socioeconomic characteristics (GDS). The results suggest that GDS variables affect early adoption. Specifically, early adopters are likely to be women, about 42 years old, living in three-person households, college educated, Catholics, Caucasians, and have household income of at least $50,000.